Consumers today want to try a variety of fish at restaurants. Many restaurants are serving new types of fish to add variety and excitement to the menu. Some examples are fish tacos, salmon BLT, grilled shrimp brochette, stews, and monk fish. Customers like to try new types of food on the menu.
Fish has become a popular item on breakfast menu because of the popularity of Southern dishes and comfort food. Many restaurants have shrimp and grits, crab or lobster Benedict, or seafood omelets. Fish is a versatile item that can be added to egg dishes. It is being served more at casual, upscale restaurants than fast food chains. Many restaurants serve raw fish or sushi as an appetizer, or they hire a sushi chef to make it. Consumers like the combination of uncooked fish, vegetables, and seasonings. Many regular fish restaurants serve sushi on the menu and other options.
Many restaurants are offering items on menu for less. Soups, sandwiches, and tacos with fish cost less than main entrees. Restaurant chefs are adding more spices and flavors to fish dishes. Cajun or blackened fish, beer battered, and white fish using herbs and butter for flavor appear on menus. Shrimp, a popular item on the menu is served in many ways at restaurants. It can be used in salads, pasta, and on pizza. These restaurants offer a variety of shrimp dishes on the menu to satisfy customers. Restaurants are serving lesser known fish like rockfish and dogfish.
Fish restaurants still serve the traditional fried fish entrees. Fish and chip, fried shrimp, or clams are still one of the most popular items on the menu. Breaded and fried fish or shellfish still brings in sales. Serving breaded items with different dipping sauces is very trendy too. They use flavored tartar sauces and special blends.
Fish Restaurant Marketing
Fish restaurants can use marketing techniques to increase sales. Provide quality photos of fish recipes on the website and social media websites. Good photos make customers want to go the restaurant and try the dish. Partnering with online food apps and using loyalty programs offer discounts for consumers and rewards for frequenting the restaurant often. Geographical targeted advertising helps local customer find the restaurant more quickly. When customer look for a fish restaurant in San Francisco or New York these targeted ads put their restaurants ahead of the competition. These ads are geared to specific areas and times to help attract more customers.
Offering a seasonal menu that features a popular item found in an area like crab generates sales. Serve crab salad, soup, cocktails, Asian roasted crab, roasted chili garlic crab, crab burgers and crab served with steak or shellfish. Capitalize on the fresh seasonal fish available in the region. Local customers love to eat traditional local recipes.
Customers like recipes for fish or shellfish with a global or international flavor. Recipes like Teriyaki Salmon, coconut shrimp, seared tuna salad, salmon or tuna bowls, fish tacos and burritos upgrade the menu. New ways to serve fish, always keeps customers interested in coming back again and again. The design of a fish restaurants should be decorative with a unique nautical theme. The design and good food make a restaurant successful.