Although the primary role of food packaging is to protect and ensure the safety of the food, the packaging design plays a significant role in attracting customers. Food should sell itself through the packaging used. Thus, it is essential to have a packaging technique which sells the company’s brand while also communicating about the product you are promoting clearly. Since your package remains the ambassador of your brand, here are valuable tips to consider when designing food packaging.
Be Aware of Your Brand Identity
Whether it is reading an advert in a magazine, watching TV, or shopping at a grocery store, your packaging remains the first attraction point to consumers. When designing a food package, you need to explicitly state and understand your food brand. Ask yourself: what and how is my food product different from the rest of the market? Who is my target market? What is my philosophy? By answering these questions, you will be able to design a packaging product that guides and promotes your brand.
Consider Function and Form
A designer of food packaging always considers both the functionality of the food product and the shelf appeal. Regarding the functionality, it is vital that the product reaches the destination while in the same condition it was packed. Otherwise, retailers or distributors will deduct your money as damages costs. The key factors you must consider when designing the form and function of the food product should include the packaging materials to be used, construction, secondary packaging, ease of distribution, information of the product, and shelf life.
Consider the Packaging Materials
Your package is considered an essential element when launching a food product. However, it is important to consider flexible alternatives that are cost-effective, particularly regarding the materials used. The commonly used wilpack packaging materials include glass, aluminum, plastic, and paperboard. With the consumers being more aware of green packaging and eco-friendly food services, it would be wise to consider innovative packaging materials which would help in ensuring sustainability. This will not only continue to sell your brand but will also attract many customers.
Be aware of design drive costs. Several food packaging procedures result in high prices. The three primary cost drivers include:
Hiring Package Designers
after developing a product and you set the specifications; you will be embedding 80% of the costs. You will, therefore, be able to have saving opportunities in the development and design states. Interview different designers to get the best price; sometimes startups are hungry enough to get your packaging job done at the most affordable cost.
Labor, Printing, and Production
It is wise to make tradeoffs, for instance between production and labor costs. However, it is critical to ensure that these tradeoffs do not affect the quality of the food product. Tradeoffs are okay, but remember that you are in the food business.
Having Long-Term Savings
Many food companies may shift their production from hand-wrapping to utilizing machine wrapping. This would require one to invest in the capital cost of the wrapping machine. However, over time the labor costs will depreciate significantly.